What is Beauty? Campaign!

What is beauty?

Merriam Webster defines beauty as, "the quality or aggregate of qualities in a person or thing that gives pleaseure to the senses or pleasurably exalts the mind or spirit". What are those qualities? Well, that definition is up to you. 

We asked Nyack how they defined beauty, and were amazed at their responses. While nearly eveyone felt illequipped and self-conscious as they answered, we found exrtaordinary inspiration from ordinary people in our neighboring businesses. Following is a series of blog posts recapping our conversations. 

Want to get involved in the conversation? Go see our facebook post about the campaign, share it, and tell us your definition of beauty. Don't forget to tag us and use #WhatIsBeauty !